Everything You Need To Know About Google Penguin 4.0 Update
Google Penguin 4.0 Update is now part of the core algorithm of Google. They have been waiting for this update for two years.
Today, Penguin is real-time. Penguin was created as a filter that can get websites that are spamming in the search results of Google. Since the regular spamming systems of Google cannot detect it. They introduced penguin in the year 2012. Before, the websites that were affected by penguin needed to be refreshed all at the same time for a certain period of time. The main purpose of penguin was to capture spam websites. These websites will be penalized. Penguin 3.0 was the next update and this was launched in the year 2014. Websites that were captured by this penguin has to wait for at least 2 years in order to be free. Now, these long delays are a thing in the past. Since there was an update, the data of penguin will be refreshed in real time, which means there is a faster response after you reindex a webpage. The Penguin will capture and also release the web pages. The Penguin 4.0 is more page specific. According to Google, Penguin 4.0 is more granular. Meaning that it affects more finer granularity than websites. It does not necessary mean that it will only affect web pages. The new Penguin 4.0 will only affects a specific webpage or website. Instead of affecting the ranking of the whole website, the Penguin can now devalue spam just by adjusting the rank based on the spam signal.
Here are some important factors about the Real Time Penguin:
A. The positive and negative signal of the new Penguin will be recalculated through crawl. The best tool to test and try the effects of the links is the Link Detox Boost.
B. The new Google Penguin does not only affect the whole website. This actually has an effect to all the levels like the folders, pages, domain, keyword groups and keywords. Meaning, that anything that will go in the rankings will be affected by the Penguin algorithm.
C. It is more difficult to diagnose small penguin penalties.
D. Because the new Penguin is more granular, there will be parts of the website that can easily aggravate the Penguin filter, but the ranking will not be affected.
E. The subfolder analysis of the Link Detox is very popular since it can easily diagnose and fix problems with any ranking issues.
F. The Filter Slice Feature of the Link Detox is really helpful in checking and analyzing the groups of the source of domains, kinds of links, countries groups of keywords and many more.
Google states, that there will be no other Penguin update and the Penguin 4.0 will be the last.