Important Things to Remember to Keep Your Website Visible in SERPs
With Google Penguin updates any website that violates Google’s webmaster guidelines will have their searching engine rankings lowered. This guidelines will seek to penalize websites that use techniques which are manipulative so that they can achieve high rankings in search engine results pages. This is an effort to place “content” as key, and therefore “great content” would be recognized over those with little or spammy content. What they penalize are those websites that have doorway or web pages that are created so that visitors who come will be sent to a different page by repeating unrelated phrases to manipulate the relevance of prominence of resources.
The release of Penguin 4 happened at the same time for all countries and languages around the world. This means that all websites will consistently experience the same impact independent of their location. There are actually no changes but now Penguin 4 is real time. This implies that any page’s ranking may change each time google updates the information about this page and about pages linking to it. It will then be faster for you to notice how your positive or negative actions affects your search engine rankings in the results pages. If your site however is penalized and your webmaster does a good job improving it and removing harmful links, this real-time algorithm allows you to recover your website from Google penalty faster.
Also, unlike the previous updates, this new version has made google algorithm become part of its core algorithm and not a separate filter anymore.
Simply put, the algorithm is now focused on the toxic links on specific pages rather than on the whole website.
SEO specialists will be affected by this new guidelines because it will be difficult for them to track micro-penalties so they have to audit all important subdomains and specific web pages on a regular basis.
It will also not inform penalties imposed on a website. You can only assume that you were penalized by indirect signs, like a sharp drop in organic traffic or declined positions from some or all of your keywords, including the branded ones.
But since you can see the results of your action quickly, it will also be quicker to recover from this status.
What this means is that one has to constantly monitor your position in SERPs. Setting up regular email alerts to stay informed of any position changes is a good way of keeping you informed.
It is essential that all your backlinks are clean and healthy and you should regularly audit your backlinks for your entire website because the new Penguin takes a granular approach already. So now it is very important to audit backlnks for each important subdomain and subdivision of your website. This means that you need to conduct separate audits for each of the different language version of your website.