A Guide to Google Penguin 4.0 Updates
Google has recently announced the changes in their algorithm through the introduction of Google Penguin 4.0. Penguin is now recognized as part of Google’s official or core ranking algorithm. With Penguin, it becomes real time which means that Penguin data is updated or refreshed in real time, so that you can see changed shortly after the page affected has been indexed again.
With this Penguin update rankings depend on spam signals, and rankings are adjusted accordingly; it no longer depends on the whole website. This means that Penguin influences specific pages, sections or wide scope of a website.
How will this affect SEO specialists and website owners?
If your website traffic is significantly lessened, then it can be an indication that your website has been penalized but there are definitely other indicators of penalty for a website. Here are some of these observations.
You should look at your keyword ranking, and not only traffic jobs can indicate a penalty.
Another indicator that you website is penalized is a decrease in sales, conversions and click-through rates.
If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.
If your website has been greatly impacted by the algorithm, Google will not send you any message informing you of what’s happened to your site’s performance. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
You should check if your website has been penalized if the internal pages start to rank higher that your optimized pages. It is bad when wrong pages rank in search results. It Is bad because your optimized pages will not be seen by your targeted users so you can’t expect to convince people to visit your site with pages which are not optimized. Don’t expect customer to stay in your pages if they are not optimized.
You can check if you websites does not appear in the top position of Google SERP for your own brand terms, then your site must have been penalized.
If the above things have happened to your site then check if your domain is under penalty so you can develop a recovery plan.
With this Google update what it aims to do is to improve the search experience of its users. SEO specialists and website owners need to change the way they work and eliminate the use of black hat SEO techniques.
Here are some benefits of Penguin 4.0 to SEO.
With these new updates, SEO specialists can restore ranking and traffic issues faster.
Penguin 4.0 allows data to be refreshed in real time. With this algorithm update, any action such as removing links will no longer need to wait for the next algorithm refresh to assess this action.
It’s a win-win n game for with the Penguins. For SEO specialists and website owners, this change means that they will be rewarded for their white hot SEO technique more quickly. There will be more use of SERPs to find your inquiry.